Zibi is advising the Collective Impact initiative at The/Nudge on developing an integrated communications strategy. She is a communications expert with over 13 years of experience in crafting strategic campaigns during stints at Text100 India (now called Archetype) and Weber Shandwick. Apart from advising multiple corporate clients, she also worked on The Meth Project and advised TeamIndus on its campaign as part of the Google Lunar XPRIZE Challenge. Zibi is an active volunteer with Whitefield Rising, a citizens group in Bangalore, encouraging public – government participation to solve challenges citizens of Bangalore face on a daily basis. Zibi also leads the communications team for Whitefield Rising and has been instrumental in ensuring the mission & ethos of the group is represented true to its core.