Despite immense talent and a heritage of profound art, the Indian folk musician struggles to make a living from his/her art. Music is a multi-billion dollar industry but folk artists remain on the fringe, eking out a living as street performers. Anahad, a pioneering nonprofit has a mission to revive, research and innovate music as a driver of change to rejuvenate the society. It functions as a record label, producing unheard cultural folks which can bring a positive impact on the society.
Abhinav Jha has a background in Mechanical Engineering and Management and has worked in multiple startups in education, bio-medical engineering, and mechatronics domains. He strives to encourage grassroots innovation through exposure to latest technologies and specialized upskilling.