nonprofit startups in our portfolio have made a difference
to the lives of 9+ Mn Indians

nudging talent to solve underserved problems

the deficit of talent, capital and public attention plagues some areas of the development sector far more than others. areas where the need for solutions is most acute, unfortunately, attract the lease investments. we have therefore made a strategic choice to invest in category building activities in areas where India has underperformed against our sustainable development goals


stories of impact media coverage


research papers


ideas in launchpad

we expect to leverage inducement prizes as means to nudge talent in future. 

nurturing nonprofit entrepreneurs

the base of the economic pyramid has remained out of the reach of market based models. we believe that nonprofits, with their singular focus on impact, are uniquely positioned to alleviate extreme poverty. our support to early stage nonprofits has kickstarted exceptional entrepreneurs on their journey towards meaningful impact at scale.

9 million+

Lives impacted




grant multiplier at 1 YR

₹ 12 cr

grants disbursed

Enabling nonprofit sector

India’s Finance Minister mooted a Social Stock Exchange (SSE) during the Union Budget 2019 to help nonprofits and social enterprises unlock philanthropic capital to support their work. the Securities and Exchange Board of India (SEBI) has constituted a working group to recommend structures and mechanisms to facilitate fundraising for social enterprises. we supported the working group with inputs from over 200 nonprofits to ensure a voice at the table for the sector. the final recommendations were presented in June 2020.

Model stories

(c) 2018 AIC NCore from The/Nudge. All rights reserved.