Are you a non profit founder in the pilot to grow phase?

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Atal Incubation Centre supported by Atal Innovation Mission, NITI Aayog

The/Nudge Incubator is a catalyst for the nonprofit sector, nudging capable and committed problem solvers to work on some of the toughest problems faced by India’s poor.

We incubate high potential non profit startups.

what we offer to nonprofit entrepreneurs

innovation grant

we offer an innovation grant of
₹15 lakhs that will enable you to develop your theory of change and make it work

dedicated mentoring

1:1 hands on mentoring by The/Nudge CSI partners to help you achieve strategic clarity along with focussed support on fundraising

sector connect

connect with an awesome peer group, and a network that is interested in your idea and  eager to help you to grow

Apply Now

The/Nudge CSI Partners

dedicated mentoring by some of India’s most admired leaders.

application process

Round one

open for all

deadline: 27th september

submit basic details about the problem & solution. shortlisted applicants will be invited to submit detailed proposals.

Round TWO

shortlisted applicants

deadline: 4th october

submit detailed B plan.
shortlisted applicants will be invited for virtual interviews.

Round three

final shortlist

week of 12th october

interviews with CSI Partners.
up to 15 orgs selected for incubation.



helping build a better tomorrow

Application Process

Round 1

The first round entails filling up an application form wherein you will share details about the problem you are solving, the solution approach and your team.

Deadline : 28th September

Round 2

Shortlisted applications from Round 1 will be asked to submit a detailed business plan for the next round.

Deadline : 04th October

Round 3

Shortlisted applicants from Round 2 will be invited for a round of personal interviews with CSI partners, conducted virtually.

Week of 11th October

Incubatee Speak


For queries, please email us at

who is eligible to apply for incubation?

The/Nudge Incubator is a catalyst for the nonprofit sector, nudging capable and committed problem solvers to work on some of the toughest problems faced by India’s poor. our goal is to jumpstart 150+ nonprofits and 1000 nonprofit leaders in 5 years. you need to have registered as a nonprofit* (society, trust or Section 8 company) within 3 years prior to the date of applying. at least one founder should be working on the idea full time.

what do you offer to selected candidates?

we offer
: an innovation grant of upto 15 lakhs
: hands on 1:1 mentoring by a CSI partner and a focussed support on fundraising
: support from portfolio manager
: connects to potential donors and partners
: access to like minded alumni network

what happens during the 9 months?

The deep hands-on support for 9 months includes
: 1-on-1 mentoring by a CSI Partner through virtual interactions every two weeks. this helps entrepreneurs to achieve strategic clarity and refine their business model.
: focussed support on fundraising. this helps entrepreneurs achieve clarity on your fundraising strategy and become fundraising ready.
: 1-on-1 support by the CSI portfolio manager, as a thought partner, and skin-in-the-game collaborator in the success of their incubatees.
: face-to-face as well as virtual immersion events, usually held in Bangalore during the various bootcamps. these are designed to help entrepreneurs to meet fellow cohort members, immerse in The/Nudge CSI dna through interactions with some of India’s most admired leaders, forge a bond with the The/Nudge CSI portfolio manager, and the The/Nudge CSI Partner assigned to be their mentor and most importantly, to get ready to pitch and fundraise.

what can I use the innovation grant for?

Innovation grant is to help you build a minimum viable product for your idea. this involves costs of experimentation: refining your model based on the interaction with your first beneficiaries and visible impact, costs of building capacity: hiring and training early team members, product development, and any other costs compliant with CSR law.

what additional support systems and networks will I get access to?

the portfolio manager will support you with connects to potential partners, donors and mentors, and address any ad hoc needs that may arise from time to time.
the supportive network includes "The/Nudge CSI Corporate Social Entrepreneurship (CSE) Council", a group of CSR leaders who relate to the cause of entrepreneurship in the nonprofit sector.
The/Nudge CSI Collective, a network of some of India’s most admired entrepreneurs and subject matter experts who believe in the need and potential of nonprofit entrepreneurship.

do you have a focus on technology solutions?

we believe technology has the power to accelerate social development, as tech-enabled products and services can help scale ideas much faster and at an affordable rate. we welcome nonprofits that leverage technology in their product, service or outreach, to bring about social change.


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